The Collective by Optimize My Ads: a paid media advisory membership

Sound familiar?

Decisions you're probably sitting on right now.

01

Scale it, or fix something first?

CPA has been fine for ten days and the budget hasn't moved. Is this the moment to add 20%, or is there something underneath that a bigger budget would only make louder?

02

Kill the creative, or give it time?

A new concept has spent $600 and produced one sale. Is it a loser, or is it three days into learning and you're about to pull it right before it turns?

03

Which part is actually broken?

Clicks are up, sales are flat. It could be the ads, the offer, the landing page or the tracking. From inside Ads Manager they all look the same.

04

Does that advice even apply to you?

The thread said to consolidate everything into one campaign. That was a $50k-a-month DTC brand. You're a $4k-a-month service business with a two-week sales cycle.

These aren't knowledge gaps. They're judgment calls. That's what The Collective is for.

How membership works

A simple loop. Run it twice a month.

Experienced judgment, applied to your actual business. The live sessions are how it gets delivered.

01

Bring your question

Submit it before the session with the context that matters: screenshots, the numbers, what you've already tried.
02

Work through it live

Prash takes the questions in the session. When yours is selected for a live review, he opens it up on screen and talks through what he sees and why.
03

Leave with next steps

Every business reviewed leaves with a short, concrete list: what to change, what to leave alone, and what to watch.
04
then back to 01
Return with what happened

Next session, report back. What moved, what didn't, and what the next decision is now.

You'll learn as much from everyone else's reviews.

Someone else's budget question this month is your budget question next month, with the reasoning already laid out. Watching a creative review on a business that isn't yours is often the clearest way to see what's going on in your own.

What's included

Live access first. Everything else supports it.

Live access and applied feedback

Two live 75-minute group advisory sessions each monthLed by Prash. Real accounts, real decisions, worked through on screen.
Questions submitted before each sessionSo the time goes to the problems members actually have, not a generic lecture.
Selected live reviewsCampaigns, creative, landing pages and performance, reviewed live with the reasoning out loud.
Clear next steps for every business reviewedWhat to change, what to leave alone, what to watch before the next session.

Between sessions

Session recordings and concise takeawaysMiss one, or want to re-watch a review that applies to you.
Practical tools and resources, built around what members askThis is a founding membership. The library starts small and grows from real questions, not a content calendar.
Month to monthCancel before your next renewal and you won't be billed again.

Portrait placeholder
set portrait_file
in the template

Meet Prash

Hi, I'm Prash.

I've spent 16 years making paid media decisions. The part I've always liked most is making them with someone, live, on their actual account.

I worked on the inside at Meta and at Shopify, and in 2017 I founded PixelFolk, a paid marketing agency I still run today. Along the way I've been the client, the platform and the agency, which turns out to be useful when the question is "whose fault is this?"

I like thinking on my feet. I like the moment on a call where a vague worry ("I think something's off") turns into a specific decision ("pause that ad set, leave the budget, fix the event first"). That's what the sessions are built around.

My approach is the same whether it's a client account or a member's: understand the context, find the one decision that actually matters right now, and help you act on it. Not a hundred recommendations. The next right move.

There's more good information about Meta ads than ever, and AI will hand you a competent answer to almost any question. What it can't know is your margins, your last three tests, or which of its five answers fits your business. That part is judgment, and judgment is what we work on together.

Prash BrooksFounder, PixelFolk · Optimize My Ads

AdParlor
JackThreads
Meta
Shopify
KOHO
PixelFolk

Who it fits

Built for people who run their own ads and want a second brain on the decisions.

You'll get a lot out of it if

You're a founder, owner or in-house marketer and Meta ads are live right now.
You handle execution yourself or with a small team, and can make changes in the account within a few days.
You're willing to bring real numbers and real creative, not hypotheticals.
You want to understand the reasoning, not just be handed a setting to copy.
You'll show up, submit, do the thing, and report back.

It's not the right fit if

You're not advertising yet. Get a campaign live first, then bring it.
You want someone to run the account for you.
You need private, ongoing support between sessions.
You're looking for guaranteed results. Nobody honest can promise those.

The Collective is guidance, not management. If you'd rather hand the account over, that's a different service: The Co-Pilot from Optimize My Ads for one channel, or PixelFolk for full service.

See The Co-Pilot

Membership

One plan. No tiers.

The CollectiveFounding membership · by Optimize My Ads

^$199

USD per month

Two live 75-minute group advisory sessions a month, led by Prash
Submit a question before every session
Selected live reviews of campaigns, creative, landing pages and performance
Clear next steps for every business reviewed

Session recordings and concise takeaways
Tools and resources that grow from members' questions
Month to month. Cancel before your next renewal.
Focused on Meta ads

Join The Collective (checkout not connected)

$199 USD a month, billed monthly. Month to month, no minimum term. Cancel any time before your next renewal date and you won't be charged again. Group advisory only; private audits and account management are separate services.

Frequently asked

Questions, answered.

Who is this for?

Founders, business owners and in-house marketers who are already running Meta ads, manage the execution themselves or with a small team, and want an experienced perspective on what to do next. If you've ever stared at Ads Manager wondering whether to scale, pause or wait, it's for you.

Do I need to be running ads already?

Yes. The sessions work on real campaigns, real creative and real numbers. If you're pre-launch, get a campaign live first. You'll get far more out of a review when there's something to review.

What happens during a session?

Each session is 75 minutes, live, led by Prash. Questions come in ahead of time. Prash works through them, selecting some for a live on-screen review of the campaign, creative, landing page or performance in question. Every business reviewed leaves with specific next steps, and everyone else leaves with the reasoning behind them.

Will my account be reviewed every time?

No, and it's better to say that up front. You can submit a question every session, but a personal review isn't guaranteed each time. Selection depends on the time available and how relevant the question is to the group. Members tend to get a lot from the other reviews, because the decisions repeat across businesses more than you'd think.

What if I miss a session?

Every session is recorded and shared with members along with concise written takeaways. If your question was submitted and selected, the review still happens and the next steps are in the recording.

Can I ask questions between calls?

Questions are submitted before each session, so there's always a place for them. The membership doesn't include unlimited private messaging or ongoing account monitoring between sessions. If you need that level of involvement, that's a managed engagement rather than an advisory one.

Will you manage my ads?

Not through The Collective. This is group guidance: you make the changes, with better information about which changes to make. If you'd rather hand over the account, The Co-Pilot runs one channel for you, and PixelFolk is the full-service agency.

How do cancellations work?

Membership is month to month with no minimum term. Cancel any time before your next renewal date and you won't be charged again. No forms to argue with, no retention call.

When do sessions start?

This is a founding membership, so the first session dates are being set now. Members get the schedule by email as soon as they join, and session links and reminders before each one.

Is this just about Meta?

For now, yes. Meta is where most members' money and most of the hard decisions are, so that's where the sessions focus. Questions that touch the offer, the landing page or tracking are fair game because they're usually where the Meta problem actually lives.

The Collective · by Optimize My Ads

Bring the decision you're stuck on.

Two live sessions a month. Real campaigns on screen. Next steps you can act on this week. $199 USD a month, month to month.

Join The Collective (checkout not connected) Questions first? hello@optimizemyads.com