Big‑agency expertise, right‑sized for you.

Run by Prash Brooks, ex‑Meta, ex‑Shopify, current agency CEO.

Get startedFind your fit
LAW OFFICECLINICREALTYHARDWARESHOPAre my Google Ads even working?We need more appointments.SOLDWhere did all my leads go?I'm ready to start advertising.My Meta costs keep climbing.Is my account even set up right?
Prash Brooks, founder of Optimize My Ads
Why Optimize My Ads exists

Not every business needs a $7k‑a‑month agency.

Hi, I'm Prash Brooks.

I worked at Facebook and Shopify, then spent the last 9 years building PixelFolk, a paid media agency that's managed $100MM+ in ad spend for 100+ clients.

Along the way I kept seeing the same thing. Plenty of businesses don't need a full agency team. They need a senior set of eyes for an hour, or a lean team running their ads on a proven playbook, without the overhead.

So I built Optimize My Ads to give them exactly that. The same playbook my agency clients use, priced for where you are. Plus a free weekly Changelog of everything we're learning.

  • Ex‑Facebook& ex-Shopify
  • 16 yearsin paid media
  • $100MM+in ad spend managed
  • 100+clients since 2017
Say hi on LinkedIn
Who We Help

Different businesses. Same ad problems.

REALTYSOLDMy leads dried up.

Real Estate Teams

Seller and buyer leads, not just likes.

See how we help →
LAW OFFICEAre my Google Ads even working?

Law Firms

Show up when someone needs a lawyer today.

See how we help →
CLINICWe need more appointments.

Clinics

Fill the calendar with booked appointments.

See how we help →
SERVICESI'm ready to start advertising.

Home Service Companies

Booked jobs from leads only you get.

See how we help →
SHOPMy Meta costs keep climbing.

Ecommerce Brands

Clean tracking and fresh ads for small brands.

See how we help →
Audit · Run it for you · Full-service

How to work with us.

Want a senior second opinion?

The Live Audit

$1,000 USD, one time

  1. Share read-only access 24 hours ahead. That's the only prep.

  2. Your Meta, Google, LinkedIn or TikTok account on screen with Prash. Nothing pre-written. You ask, he answers.

  3. Recording, transcript and a one-page plan within 48 hours. Then you fix it, or have us run it.

Request The Live AuditHow it works →
Want it run for you?

The Co-Pilot

$3,500 USD / month

  1. Prash's team runs one channel on Prash's playbook: campaigns, budgets, testing and fresh ad variations (new copy, cuts and simple statics).

  2. A short written report every week: what changed, what's working and what's next.

  3. A 30-minute call with Prash every month to review your strategy and plan the month ahead.

For $10k+ a month in ad spend. 2-month minimum, then month to month.

Ask about The Co-PilotHow it works →
Need a full team?

PixelFolk

Custom quote

  1. Senior strategists, at least two on your account, across every channel you run.

  2. A methodical strategy and constant testing: new audiences, offers and creative every week.

  3. A steady stream of new ads and assets, produced for you.

  4. Daily on Slack and email, plus a weekly call. Built for high daily spend.

Visit pixelfolk.ca ↗Talk to Prash first →
Not sure what you need?

Find your fit in 30 seconds.

Three quick questions and we'll point you to the right option: The Live Audit, The Co-Pilot, or full-service help from PixelFolk.

1 / 3
1 →

Are you running paid ads right now?

2 →

What would help most?

3 →

What's your monthly ad budget?

Our pick for you

The Live Audit

$1,000 USD · one hour, live

One hour inside your account with Prash shows you what's working, what isn't and what to fix first. You leave with a recording, a transcript and a one-page plan.

Request The Live Audit →How it works →
Our pick for you

The Co-Pilot

$3,500 USD/month · 2-month minimum

Prash's team runs one channel for you on Prash's playbook. You get a weekly report, and Prash joins a 30-minute strategy call every month. Built for $10k+ a month in ad spend.

Ask about The Co-Pilot →How it works →
Our pick for you

PixelFolk, our full-service agency

Custom scope · fully managed

You need more than one channel run well: a team of at least two, a steady stream of creative, and Slack, email and weekly calls. That's exactly what PixelFolk does.

Visit pixelfolk.ca ↗Or talk to Prash first →
Kind words

From people who've worked with Prash.

Deep experience with Shopify & Meta.

I've worked with Prash for years, and very few people put as much care into their work. He goes above and beyond to make clients happy, and he's a great person to work with. I've seen him move the needle too many times to count. He's the kind of person you want in your corner.

Antoine K.Worked with Prash for years

Prash is one of a kind.

I've worked with Prash for almost my entire career, on the same team at AdParlor and Facebook, and later with Prash as my client at Shopify. His ability to cut through the noise and get to the root of a problem is unparalleled. His high standards are contagious, and being around him has made me a better employee and a better person.

Mike E.Worked with Prash at AdParlor, Facebook & Shopify
From PixelFolk clients

“Prash played a key role in the success of our LinkedIn ad program.”

Andy GonzalesGrowth Marketing Manager, Uptempo

“PixelFolk really stands out as a rare find in an industry filled with mediocre agencies.”

Malcolm FrontierCEO, Pakt Bags

“PixelFolk has been a genuine pleasure to work with. They're proactive about flagging opportunities.”

Alyssa HansonCMO, Willful
The Changelog · Every Friday

What we learned this week.

Three practical learnings from real ad tests, every Friday. Here's the latest.

See all changelogs →
This week
  1. 01Use lookalikes to tell Meta who not to target
  2. 02Meta's new aspect ratio flow is buggy, so check it twice
  3. 03Meta's Muse AI can run Ads Manager. Start with reporting.
Read this week's learnings
The ChangelogNo. 01
Week402026
3 learningsOct 2 · Every Friday
Get started

Reach out and let's connect.

Two minutes. Prash replies within a business day to set up a free 30-minute intro call. If it's a fit, the audit is paid upfront to book your hour, and The Co-Pilot starts with your first month paid upfront.

  • The Live Audit: $1,000 USD, one hour, live on your account
  • The Co-Pilot: $3,500 USD/month, for $10k+ in monthly ad spend
  • Need a full team? That's PixelFolk, our full-service agency
  • Not sure which? Choose “Not sure yet” and we'll figure it out on the call
What are you interested in?
The Changelog · Every Friday

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