WORKED AT META.
WORKED AT SHOPIFY.
NOW AD AGENCY CEO.
$100M+ AD SPEND MANAGED.
NOW HOSTING META OFFICE HOURS.
FOR MARKETERS & FOUNDERS TIRED OF RECYCLED PLAYBOOKS.

MEET YOUR COACH, PRASH.

I’m Prash—a performance marketer with 16+ years of experience and a strategy-first mindset.

At Meta, I led strategy, execution, and optimization for high-growth brands, managing up to $80K/day in ad spend during the platform’s golden era.

At Shopify, I helped scale merchant acquisition in a saturated market by uncovering new angles, creative breakthroughs, and faster paths to growth.

Today, I proudly run PixelFolk, a boutique agency managing over $1M/month in ad spend across a range of industries. After almost 10 years of being an Agency CEO and over 100 clients, I’ve helped shape and execute strategies grounded in real performance—not passing trends.

I launched this because I've always enjoyed opening Ads Manager with someone and figuring things out together. Not every business needs an agency retainer. Sometimes you just need a second set of eyes.
 
 

OUR NEXT OFFICE HOURS:

🗓️ MONDAY, JUNE 15 at 3:00 PM ET
 

LIVE GROUP CALLS, EVERY OTHER WEEK.

$100 gets you a seat at a live, one-hour office hours session.

Bring your questions. Share your screen. Get direct feedback on your Meta Ads account.

No courses. No decks. No fluff.

Just real-world problem solving with an ex-Meta, ex-Shopify marketer who's managed over $100M in ad spend.

The best sessions happen when people are willing to share what's working, what's broken, and what they're trying next.

Limited to 10 seats per call.
 
 

TIPS & TRICKS ARE TEMPORARY. EXPERIENCE ISN'T. I'M RUNNING THESE OFFICE HOURS TO GIVE YOU A FRESH TAKE ON STUBBORN CAMPAIGNS.
 

Experience that Executes

From running $100K per day client campaigns at Meta to scaling performance marketing at Shopify, every chapter of my career has been about building what actually works. That means creative strategy grounded in performance, tested under pressure, and refined through millions in managed ad spend.

Strategy with Substance

My approach is built on clarity—not trend-chasing. I help founders understand not just what to do, but why it works. You won’t get recycled playbooks here—just tailored, data-backed strategy from years inside the platforms and alongside the brands that use them best.

Guidance, Not Guesswork

Not everyone needs an agency—they need someone who’s been in the trenches. Coaching isn’t about hype; it’s about helping you make smarter decisions, faster. I started Optimize My Ads to cut through the noise and give business owners real momentum, not marketing theory.

I've worked with Prash for years and can confidently say very few people put as much care into their work. He goes above and beyond to make clients happy, brings deep experience with Shopify and Meta, and is just a genuinely great person to work with. I've seen him move the needle in meaningful ways too many times to count—he's the kind of person you want in your corner.
Antoine KotranDirector of Growth and Operations, Demand Curve

Prash transformed our paid media into our top growth-driving channel. He dove into the data with us to understand the core of our business model, and has become a trusted partner in planning our marketing approach.
Alex NazarevichVP of Growth, Unbounce

Prash has been an amazing partner for us helping the company double in revenue YoY. His team is like an extension of our Marketing Team, always able to roll up their sleeves and provide performance-focused insight.
Jeff LinVP of Growth, Flamingo Estate

Prash is one of a kind. His analytical mind and ability to cut through the noise to address the root of whatever problem he is trying to solve is unparalleled. His incessant drive to grow, learn, and solve important problems is inspiring. His curiosity and high standards he sets for himself is contagious.
Mike EmpeySenior Technical Solutions Consultant, Google

TOPICS PRASH COVERS ON CALLS:

Evaluate structure & hygiene

Review budgets by funnel stage

Iron out A/B test logic

Objective and bid strategy alignment

Identify cannibalization or test overlap

Advise on custom and LAL audiences

Analyze frequency, reach, & scaling patterns

Interpret audience fatigue

Identify top-performing segments

Outline retargeting efficacy

Define success metrics when evaluating creative

Evaluate ad diversity and scroll-stopping potential

Audit copy clarity and message-market fit

Check landing page relevance and post-click flow

Validate Meta Pixel and server-side event setup (CAPI)

Identify tracking discrepancies and signal loss issues

Evaluate attribution settings against funnel objectives

Analyze performance trends by conversion window

Ask hard questions. Get intelligent answers. Pressure-test ideas. Solve account problems faster. Join bi-weekly Meta Ads office hours with Prash.

Looking for 1:1 Coaching? Reach out.

Some problems are better solved one-on-one. If you're looking for personalized coaching, account audits, strategy support, or a deeper dive into your Meta Ads account, send me a message and let's chat.

Next Office Hours is on June 15th at 3PM ET

Save Your Spot