The Changelog

Three things we learned running ads. Every Friday.

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Latest edition
v2026.41
  1. 01Google tidied up how your brand name works in AI Max
  2. 02New ads cost more for the first few days. That's normal.
  3. 03A Google Ads setup trick that saves you a headache later
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Previous editions

v2026.40
  1. 01Use lookalikes to tell Meta who not to target
  2. 02Meta's new aspect ratio flow is buggy, so check it twice
  3. 03Meta's Muse AI can run Ads Manager. Start with reporting.
Read this edition