Every call is chair time
An hour on a Zoom with your agency is an hour you're not with patients. Most of those calls could have been a five-minute video in your inbox.
Get more bookings from Meta ads.A leaner agency model for clinics.
You see patients. We run the ads. A video update from Prash every week, one call a month, and everything else by email.
Weekly video update and report, by email
A 45-minute strategy call every month
Run by Prash Brooks: ex‑Facebook, ex‑Shopify, PixelFolk CEO
$3,000/month retainer
No ad account or Business Manager yet?
We'll set it up with you.
We'll set it up with you.
The consult is simply 30 minutes with Prash. No pushy sales pitch. If we're not the right fit for your clinic, we'll tell you and point you somewhere better.
Led by Prash Brooks
Ex-Facebook · Ex-Shopify · 16 years in paid media
Ex-Facebook · Ex-Shopify · 16 years in paid media
Ex-Facebook. Ex-Shopify. Now running Meta ads for clinics.Book a free consult →
The agency problem
You run a clinic. You shouldn't have to run your agency too.
Leads that never book
Cheap form fills that ghost your front desk. The report looks great. Your schedule doesn't.
Senior pitch, junior hands
The expert sells you on the call. Someone two years out of school runs your account after that.
How it works
One kickoff call. Then we get to work.
01
Kickoff call (45 min)
The one long meeting. We learn your services, your margins, your best clients and how your front desk handles new leads.
02
We build your lead engine
Meta lead form campaigns, ad creative, and a direct connection to your CRM, so every lead lands where your team already works.
03
We run it every week
Budget pacing, audience and creative testing, and fresh ads before the old ones wear out.
04
You hear from Prash every week
A short Loom walkthrough and a written report in your inbox every week. One call a month to go deeper. Replies within one business day.
What's included
One channel.
Our whole focus.
Most clinics don't need five channels run badly. They need one channel run by someone who knows it cold. For clinics that's Meta, where a lead form ad puts a booking request one tap away. Your account is built and reviewed by someone who has worked inside Facebook and Shopify and run paid media for 16 years.
The retainer
$3,000/ month
Plus ad spend, billed to you directly by Meta
45-minute kickoff call
Strategy set and reviewed by Prash, with a dedicated account manager day to day
Full Meta ads management: strategy, build and optimization
Lead forms connected straight to your CRM
Business Manager and ad account setup, if you don't have them yet
Up to 10 ad creatives every month (generated with AI)
Weekly Loom video and written report, by email
A live dashboard with a weekly view of your ad performance
A 45-minute strategy call every month
Replies within one business day
2-month minimum, then month to month. Cancel with 30 days' notice.
Who it's for
Built for clinics that live by the appointment book.
A great fit if
- New clients book an appointment before they buy
- A new client is worth $3,000 or more to your clinic
- You're ready to fund ad spend on top of the retainer
- Your front desk calls new leads back the same day
- You'd rather watch a five-minute update than sit through a weekly meeting
Probably not a fit if
- You need Google, TikTok and LinkedIn all managed at once
- You want a standing weekly call (it's the whole model, we promise)
- You're shopping for the cheapest option
- You're after volume, not quality bookings
Who's behind this
Meet your partner, Prash.
I'm Prash Brooks. I've spent 16 years in paid media, including time inside Meta and Shopify, and the last 9 running my own performance agency. I've seen what works when the goal is a full appointment book, and what quietly burns budget.
Optimize My Ads packages that experience into a lean model built around a clinic owner's day. I set the strategy, my team runs the account day to day on my playbook, and you hear from me directly with a video walkthrough every week, plus a 45-minute strategy call every month. You're never wondering who's actually looking at your ads.
Prash Brooks, Founder
The road here
Prash's background.
Vendor, client, platform, agency. I've been the one running the ads, the one paying for them, and the one building the auction they run in.
2011
AdParlor
Employee #8 at one of the first Facebook Marketing Partners. Learned the platform when it was still called Facebook and there was no playbook.
Client side
JackThreads, KOHO
A consumer brand, then a fintech. Sat in the seat where you're the one paying the agency and waiting for the report.
Platform side
Facebook, ecommerce team
Inside the platform, working with the brands that spent the most and learning what actually moves the auction.
Platform side
Shopify
Ran merchant acquisition campaigns. Growth in a crowded market, with a budget someone else had to sign off on.
9+ years
PixelFolk
Started my own agency. Over 100 clients, $100M+ in ad spend managed, still the point person on every account.
2026
Optimize My Ads
Built so clinics could get that same thinking, from me directly, without hiring a full-service agency.
What clients say
What it's like to work with Prash.
“Record-breaking years of performance and efficiency. Prash has been more than an agency; he seamlessly integrated as an extension of our team, handling every detail with precision.”
Ana K.
Director of Growth Marketing
Director of Growth Marketing
“Prash transformed our paid media into our top growth-driving channel. He dove into the data with us to understand the core of our business model.”
Alex N.
VP of Growth
VP of Growth
“Thoughtful, fast, and easy to work with, bringing both strategic insight and polished execution to every campaign. We'd gladly partner with him again.”
Andy G.
Growth Marketing Manager
Growth Marketing Manager
Fewer meetings.
Not less contact.
Every hour we don't spend in a standing meeting goes into your account. You still hear from Prash every week. It just arrives in your inbox, so you can watch it between appointments or at 11pm on the couch.
Weekly
Loom walkthrough and written report from Prash
1 day
Longest you'll wait for a reply
45 min
Monthly strategy call to go deeper on the account
16 years
Facebook, Shopify, and 9 years running an agency
FAQ
Fair questions.
How often will I actually hear from you?
Every week, from Prash: a short Loom walkthrough of the account and a written report, by email. Once a month we get on a 45-minute strategy call to go deeper. If something urgent comes up in between, we'll hop on a quick call. What you won't get is a standing weekly meeting.
Is there a contract?
There's a 2-month minimum, which gives your campaigns time to learn and gives us a fair shot at proving it. After that it's month to month, and you can cancel with 30 days' notice.
Does the $3,000 include ad spend?
No. Meta bills your ad spend directly to your card, so you always see every dollar.
Why only Meta?
Focus and opportunity. For clinics, Meta lead forms are usually the fastest path to booked appointments, and one channel run well beats three run on autopilot.
How fast will I see leads?
We'll give you a go-live date and a realistic lead range on the kickoff call. Volume depends on your market, offer and budget, so we won't guess before we've seen them.
What do you need from me?
Access to your Meta Business account (or 20 minutes to set one up together), your CRM details, 45 minutes for kickoff, and fast follow-up on new leads. Leads cool off quickly. The clinics that win call back the same day.
Who actually works on my account?
Prash sets the strategy, reviews the account every week and records your update himself. A dedicated account manager handles the day-to-day builds and optimizations on his playbook. You'll know both by name.
I don't have a Meta ad account or Business Manager. Is that a problem?
No. Plenty of clinics start there. On the kickoff call we'll walk you through setting up Business Manager and the ad account step by step, in your name, so it's yours from day one.
Free 30-min sync
Book a 30-min sync with Prash.
Tell us about your clinic and we'll reply within one business day with times for a 30-minute call with Prash. We'll go through your practice, your current ads if you have them, and what a realistic first 60 days looks like.
It's a fit check, not a pitch. If we're not the right agency for you, we'll say so and point you somewhere better.